"Never Forget You" is the third
single off the album Wild Young Hearts by the
Noisettes and will be released on June 21, 2009
The single was self produced and written by the Noisettes,
as well as them performing on the single. The single
will follow their album, Wild Young Hearts, which
charted at 7 in the UK and their single, Don't Upset
The Rhythm (Go Baby Go), which charted at 2 in the
UK.
The
video has three concurrent themes. The primary
setting begins as Shingai Shoniwa (The Noisettes
lead singer) exits a factory/warehouse type building
via blue doors. She sips a drink from a bottle, puts
the bottle down and pulls on a gold bass-guitar over
her shoulder. The camera pans down to her silver Dr.
Marten boots, which feature in the song lyrics.
After singing the first few lines of the song, her
attention shifts to a black convertible car, which
she then walks over to, climbing into the passenger
seat. After sitting there, as if almost pondering on
past memories, she takes off her silver boots, and
places them on the back seat of the car. After
walking barefoot back into the building, almost
closing the door, she peeks through the gap to see
an anonymous male get into the vehicle and drive off
with the boots still in the back. While this scene
plays out, which primarily relates to the lyrics of
the song, the camera frequently cuts to The
Noisettes, complete with orchestral accompaniments
and backing singers, practicing in what appears to
be a derelict theatre, lit with a soft red light.
Shoniwa is dressed in a kitsch, white tasseled
dress, dancing barefoot (from removing the boots
previously). Towards the end of the video, the
camera begins to frequently cut to the circle
balcony above the rehearsal space, where Shoniwa can
be seen again, this time dressed in black, singing
out over the balcony. As the music ends, the final
shot shows a silhouette of Shoniwa in front of a
giant red orb, as the camera pans out slightly and
fades to black.
The video was released on the official Noisettes YouTube channel on May
1, 2009 and received over 150,000 views up until
June 21, 2009 when it was officially released as a
single.
